Kesha are the elements that grow on the scalp (Mastak or Shirah). Hair health is dependent upon balance of the three doshas (vata, pitha and kapha) and the health of asthi dhatu (bones) and rasa dhatu (lymphs). The oleation (oiliness) of hair is received from Kapha, softness from Pitta and black colour due to Vata.Hair fall has been described in almost all the Ayurvedic literatures as Khalitya. It has been included under Shiroroga in Charaka Samhita & Ashtanga Hrudaya. This inclusion has been done on the basis of Sthana (location) of diseases and similarity of etiopathogenesis of diseases.
Khalitya is a common but very challenging and capricious disease of the world population and can have a profound effect on physical and emotional state. Viruddha Ahara, Pitta Vardhak Ahara Vihara, Abhishyandi Ahara (wrong diet), sedentary lifestyle, pollution, stress etc. increases Pitta and Vata which leads to Khalitya. This is further aggravated by frequent travels, change of water (hard water) and in many cases, incidences of covid.
Acharya Charak in his book Charak Samhita has explained two basic objectives of Ayurveda, which is summed up in the shlok "Swasthasya swasthya rakshanam;Aturasya vikar prashamanamcha" – To prolong life and promote perfect health of healthy person and to eradicate the disease and dysfunction of unwell person .
The Neem Ayu Anti Hair Fall Oil is based on this dual principle of Ayurveda - promote new hair and reduce hair fall. Shiroabhayanga (oil massage on head) is highly recommended in Ayurveda to improve hair health and growth. Acharya Sushrut in Sushrut Samhita has mentioned that oil massage (with the right oil) will make hair grow luxuriantly and impart thickness, softness and dark gloss to them.